The impact of exposure to e-cigarette adverts on appeal of tobacco smoking in children

INTERVENTION: Exposure to e‐cigarette adverts in two of three groups: 1. Exposure to adverts associating e‐cigarettes with glamour (e.g., attractive design, socially appealing, high tech) 2. Exposure to adverts associating e‐cigarettes with function (e.g., health claims, aid to smoking cessation) 3. Exposure to no adverts (control) CONDITION: Tobacco smoking, which causes cancer, chronic obstructive pulmonary disease, stroke and heart disease ; Mental and Behavioural Disorders PRIMARY OUTCOME: The primary outcome is appeal towards smoking tobacco cigarettes SECONDARY OUTCOME: 1. Attitudes towards tobacco smoking; 2. Susceptibility to tobacco smoking ; 3. Estimates of smoking rates among young people ; 4. Appeal of e‐cigarettes ; 5. Attitudes towards e‐cigarettes adverts INCLUSION CRITERIA: The following inclusion criteria are applied: 1. Age: 11‐16 years old 2. Gender: Both male and female participants are recruited 3. Location: Participants across the UK are recruited. However, only participants in selected sampling units (Super Output Areas; SOA) can participate, as per our sampling procedure