Baby EATS Study (Babies’ eating and allergen timing study)

INTERVENTION: All parents will be provided with updated ASCIA infant feeding advice relating to allergy prevention. The link to the written advice on the ASCIA website will be sent via email to each family participating in the study. Families will be randomised into two groups: The intervention group will receive monthly SMS reminders to include common allergens in their infants’ diets from when they start solid foods (around 4‐6 months of age) until the infant is 1 year of age. The control group will receive standard care (i.e. no SMS messages). The intervention will be administered via electronic data base. CONDITION: Food Allergy; ; Food Allergy Inflammatory and Immune System ‐ Allergies PRIMARY OUTCOME: The primary outcome will be inclusion of egg in the infant's diet, as assessed by a food frequency questionnaire [at 12 months of age.] The second primary outcome will be inclusion of peanut in the infant's diet as assessed by a food frequency questionnaire [at 12 months of age.] The third primary outcome will be inclusion of wheat in the infant's diet as assessed by a food frequency questionnaire [at 12 months of age.] SECONDARY OUTCOME: Frequency of inclusion of common allergens (egg, peanut and wheat) in the diet as assessed by food frequency questionnaire[at 12 months of age] Infantile diagnosis of eczema as assessed by standard International Study of Asthma and Allergies in Childhood (ISAAC) questionnaire[at 12 months of age] Infantile history of IgE and non IgE mediated food allergy as assessed by standardised questionnaire developed specifically for this study.[at 12 months of age] Parental reasons for not including common allergens (egg, peanut and wheat) in babies diets as assessed by standardised questionnaire developed specifically for this study.[at 12 months of age] INCLUSION CRITERIA: we will recruit parents able to give informed consent, of term infants aged 0 to 6 months of age who have not yet started solid foods