Tiny Tastes

INTERVENTION: All children will participate in pre‐intervention, post‐intervention and 1‐ and 3‐month follow‐up assessments Children will be randomly assigned to one of three conditions: 1. Tangible reward: daily offer of target vegetable for 12 days with a sticker reward given for tasting 2. Social reward: daily offer of target vegetable for 12 days with specific praise given for tasting 3. Control: no tasting between assessment sessions CONDITION: Children's nutrition ; Nutritional, Metabolic, Endocrine ; Children's nutrition PRIMARY OUTCOME: 1. Children's liking of their target vegetable (3‐point faces scale: 1 = 'Yucky', 2= 'OK', 3= 'Yummy'); 2. Consumption of the target vegetable in grams ; Both measures taken pre‐intervention, post‐intervention and at 1‐ and 3‐month follow‐up SECONDARY OUTCOME: 1. Parental feeding practices; 2. Child's food fussiness; 3. Liking and frequency of consumption of a range of fruit and vegetables INCLUSION CRITERIA: 1. Children aged 3‐4 years and their care giver 2. Care giver fluent in written and spoken English