Healthy food products at the point of purchase: An in-store experimental analysis

Category Primary study
JournalJournal of Applied Behavior Analysis
Year 2014
The present study examined how product placement and in-store advertisement affect food selections of approximately 100,000 customers across 2 different stores using an alternating treatments design embedded in a multiple baseline design. Our results documented a substantial increase in the sales of healthy food products and a concurrent decrease in the sales of less healthy items via simple environmental modifications. These data suggest an effective means of altering unhealthy food choices at store checkouts.
Epistemonikos ID: b84dbbf4043f8c1868fd9e4d91b92c1a17025c97
First added on: Mar 26, 2019