'Do You Tell Them Not to Kiss Their Child?' Implementing Congenital Cytomegalovirus Prevention Guidelines in General Practice: A Qualitative Study.

Congenital cytomegalovirus (CMV) is a known cause of childhood-onset disability. Australian guidelines recommend all pregnant women be informed about CMV risk-reduction strategies. We conducted semi-structured interviews with six Australian General Practitioners (GPs) who had completed a CMV eLearning module to explore their education experience and identify barriers and facilitators to including CMV in routine antenatal counselling. Data were analysed inductively. GPs found the module 'engaging' and 'relevant' to their practice. Barriers to routine CMV antenatal counselling included system, practitioner and patient factors, with GPs identifying measures to address these issues and facilitate routine counselling in line with national recommendations.