Suicide Prevention Public Service Announcements (PSAs): A Randomized Controlled Trial in Young Adults

INTERVENTION: We will conduct a randomized A total of 120 18‐24 year olds will be recruited from the community and randomly allocated to view (a) suicide prevention Public Service Announcement or (b) a control PSA on an unrelated health issue. The suicide prevention PSA is a 30 second ad. The ad has been specifically designed for the project by young people. It features young people and it is about reaching to help a friend or peer who might be experiencing suicidal thought. It has never been viewed before. Young people will not be able to proceed to completing the questionnaires if the video is not watched twice. This is monitored via the electronic data base . At Time 1 (pre‐viewing), participant will complete a series of outcome measures, At Time 2 (immediately post‐viewing), participants will complete a questionnaire about the PSA itself and a measure of distress. At Time 3 (four weeks post‐viewing), participants will re complete previously completed outcome measures. CONDITION: Mental Health ‐ Suicide Public Health ‐ Health promotion/education suicide; ; suicide PRIMARY OUTCOME: Willingness to Intervene. The willingness to intervene will be assessed using the Willingness to intervene against suicide (WIS), a 22 item subscale that examines ones intention to; intervene and help one who might be experiencing suicidal thoughts and feelings. Items are rated on a 5‐point Likert scale ranging from “very unlikelyâ€? to “Very Likelyâ€?.[It will be measured at Time 1 at baseline, previewing the PSA and Time 3, 4 weeks post viewing the PSA.] SECONDARY OUTCOME: A change in psychological distress as measured by the Kessler‐10 scale (K10). Short screening scales to monitor population prevalences and trends in non‐specific psychological distress. ; ; The K10 is a ten item scale that asks about symptoms of psychological distress in the past four weeks ; ; ; ; [Baseline and at 4 weeks post viewing of the CSA ] The Adult Suicidal Ideation Questionnaire (ASIQ) is a 25 item scale that is designed to evaluate the presence and frequency of suicidal thoughts in an individual during the past month. [ ; Baseline and at 4 weeks post viewing of the CSA ; ] INCLUSION CRITERIA: We will recruit 120 young people (aged 18‐24) english speaking