Enhancing organ donation rates amongst the Muslim community: a comic and narrative intervention study

INTERVENTION: To establish the effectiveness of comics and test whether comic style adds anything to the outcomes, participants will be randomised into a 1:1:1 allocation ratio. The control will be pre‐existing NHSBT information related to the comic and written narrative content located on the NHSBT website. All eligible participants will be randomly assigned into three different study arms: 1. Read NHSBT website information only (control) 2. NHSBT information and COMICS narrative (comic intervention) 3. NHSBT information and WRITTEN narrative (written intervention) Using a web‐based randomisation algorithm, Qualtrics will randomly allocate participants to each of the experimental arms with 1:1:1 allocation. Because Prolific handles the interaction between the study investigators and participants, the participants will be completely anonymous to the study investigators. The outcome measures will be self‐reported and submitted anonymously. Participants and members of the research team will be blinded to the trial arm allocation. CONDITION: Registrations on the UK NHSBT Organ Donation Register ; Not Applicable PRIMARY OUTCOME: Registration rates depending on the narrative format measured using self‐reported donor status at 1‐month follow‐up survey post intervention SECONDARY OUTCOME: 1. Attitudes towards narrative format measured using the Attitude Information Score in the immediate post‐intervention survey ; 2. Likelihood to use narrative measured using the Discuss Information Scale in the immediate post‐intervention survey; 3. Discussion rates depending on the narrative format using self‐reported Discuss Donation Status at 1‐month follow‐up survey post intervention; 4. Attitudes towards organ donation measured using the Affective Attitude Score at 1‐month follow‐up survey post intervention INCLUSION CRITERIA: 1. Resident of the UK 2. Aged 18 years or older 2. Identifies as part of the Islamic religion 3. Reads English 4. Agrees to 1‐month follow up