The effects of message framing on cervical cancer screening: a randomized controlled trial

INTERVENTION: Receiving once a printed reminder with usual information. Cervical cancer screening participation data within 4 months were compiled. Receiving once a printed reminder with usual information and gain‐framed message. Cervical cancer screening participation data within 4 months were compiled. Receiving once a printed reminder with usual information, benefit and risk. Cervical cancer screening participation data within 4 months were compiled. Receiving once a printed reminder with usual information and social norm message. Cervical cancer screening participation data within 4 months were compiled. Receiving once a printed reminder with usual information, benefit and loss‐framed message. Cervical cancer screening participation data within 4 months were compiled. CONDITION: cervical cancer PRIMARY OUTCOME: cervical cancer screening rate INCLUSION CRITERIA: Women aged 20‐39 years who had not participated in the screening in 2013 as non‐adherent participants for this study