Orthodontic-related posts on social media during COVID-19 epidemic

Objectives: To better understand people’s orthodontic-related experiences, attitudes, and behaviors during the COVID-19 epidemic through their orthodontic-related social media posts. Materials and Methods: This was a cross-sectional study. Multiple social media platforms were searched for orthodontic-related posts during March and April of 2020. Patterns were analyzed, coded, and categorized using qualitative thematic analysis. Results: Social media posts revealed multiple themes that revolved around orthodontic treatment side effects, existing and future treatment, negative and positive perceptions of providers, and worrying about multiple aspects of the COVID-19 epidemic. Conclusion: Patients generally prioritize personal and public health and accept orthodontic treatment delays provided they are reassured, and properly supported and educated. Social media platforms may provide an effective method for patients to voice their experiences and reach out to their practitioners during times of pandemics and they may be effective methods for practitioners to reach out to their existing patients and prospective patients.