An examination of the effect of exposure to calories on menus on body-related self-conscious emotions: Continuing the investigation beyond body dissatisfaction

Mandatory calorie labelling on restaurant menus has been implemented in several Western countries. The purpose of the present study was to examine direct and indirect effects of the exposure to calorie information on menus on body-related shame, guilt, and hubristic pride. Self-compassion was examined as a moderator, and self-objectification was examined as a mediator. Men and women (N = 359, mean age = 42 years) were recruited on Prolific for a study examining “self-perceptions and menu choices”. Participants were randomly assigned to view a menu with or without calorie information and select a hypothetical meal. Exposure to calories on menus statistically significantly predicted higher body-related shame, but not body-related guilt or body-related hubristic pride. Self-objectification did not mediate the relationship between exposure to calories on menus and body-related shame, guilt, or hubristic pride. Self-compassion moderated the relationship between exposure to calories on menus and body-related shame. Overall, individuals who scored low on self-compassion experienced higher body-related shame after exposure to a restaurant menu with calories. These findings outline potential harmful effects of mandatory calorie labelling that should be taken into account in the mandating and evaluation of such policies.