Information Seeking About Pre-exposure Prophylaxis

Authors
Category Primary study
Registry of TrialsClinicalTrials.gov
Year 2023
The goal of these two intervention studies is to test promising health communication messaging strategies most likely to enhance Black, Hispanic, and non-Hispanic White YMSM\'s (young men who have sex with men\'s) engagement with online content about injectable and oral PrEP (pre-exposure prophylaxis). Participants will be asked to browse a mock Google results page featuring various kinds of PrEP information, and their browsing behavior will be unobtrusively logged. In Study 1, participants will be randomly assigned to browse for information about oral PrEP or browse for information about injectable PrEP. The design of Study 2 will be identical to Study 1 but will focus only on injectable PrEP content. In addition to browsing behavior, visual behavior data will also be collected in Study 2 with eye-trackers.
Epistemonikos ID: 1006578fabcd658ba32aa3d88b3cb03cbae04a7b
First added on: Feb 19, 2024