Evaluation of Emails Promoting Mail-order Pharmacy

Authors
Category Primary study
Registry of Trialsclinicaltrials.gov
Year 2020
In this evaluation, four versions of emails will be sent to eligible health plan members who are not currently enrolled in the health system\'s mail-order pharmacy. A control group will not receive any communication. The researchers hypothesize that the use of content informed by behavioral nudge theory in the emails should lead to increased enrollment in the health system\'s mail-order pharmacy.
Epistemonikos ID: 0ff2cff55238a58fcae457d69e0b461241b89da7
First added on: May 07, 2024