Messages That Motivate: Communicating Alcohol-Related Breast Cancer Risk to Young Adult Women

This is an online cross‐sectional experimental study to examine the effects of featuresof social media messages in young adult women ages 18‐25 who drink alcohol based onvalid, self‐report outcomes. Within the survey, participants will be randomized to viewmessages in one of nine conditions in a 3x3 factorial design with baseline alcoholconsumption as a within‐participants factor to test the effects of social media messagefeatures (content, persuasive themes) on participant responses. We will also compare theeffects of message features for young women who drink within recommended limits (1drink/day or less on average) and those who exceed recommended drinking limits.